SEO (Search Engine Optimization) is the process of enhancing the visibility of web pages or a website in the search engines like Google, Yahoo, Alta-Vista etc through the normal search results. SEO link building is all about your website linking out to other websites and getting other relevant sites to link back to yours. The search engines love this sharing of content, they see it as you socializing with the rest of the web. This is of course also how you will successfully spread word around the World Wide Web exactly what your website has to offer others when they go searching online. SEO linking can also include internal linking within your own site.
Webmasters and organizations with websites are strongly advised to use the optimized link building methods to ensure their sites enjoy improved ranking. If webmasters fail to acknowledge the importance of SEO and link building both on page and off page, the result for future success of the website can be catastrophic as far as organic rankings and site popularity with Google are concerned. The goal of all website owners is to get higher Google rankings!
It must be remembered that Google, Yahoo, Bing and other search engines are only machines. They use robots to crawl or spider our sites, so optimizing them is still very relevant today. This is how they find and index our pages quickly. Below are some simple techniques which one must keep in mind in order to execute the correct SEO link building techniques.
1.) On Page SEO can include outbound links to my website. This means linking out to other sites in a similar niche market. Some people will argue you will lose visitors to these outbound links when they leave your site. However if you want to look at the bigger picture, the search engines will reward you a lot more for doing this and your rankings will go higher meaning getting more traffic. For this reason I do this on all my sites. Also it is helpful to your readers and they may return appreciating the information your site has provided for them.
2.) Off page SEO will be a crucial part of your seo link building plan of attack. This back linking pointing back to your website is a powerful marketing strategy when applied at a steady rate. This is very important for new websites or blogs because it looks more natural to Google and the other search engines when they come to crawl your site. Although there is no exact guide how many links you should build, common sense must prevail. This should appear like natural link building to the search engines. Start out getting a few backlinks every day or so. The older your site gets the more back links you can build. Bottom line is – try to get others to link back to your site as this is the search engines “tick of approval”
3.) Get backlinks from a variety of other niche related sites on the web. Include commenting on blog sites, social media bookmarking and so on and add your link wherever possible. Include sites such as Facebook, Twitter, YouTube and Web2.0 properties such as Squidoo and Blogger for example. There are many others, but this is a good place to start. Remember, this may seem a lot, but you will only need to do this slowly and steadily over time. Spamming by adding hundreds of links is a bad idea as the search engines will notice this and most probably move your rankings down. Much of your time should be spent on writing articles and adding quality content to your website. This is a long term process but well worth it if you want to build up your online business step by step to become a force that will stand the test of time.
4.) Comment on other niche related forums to gain valuable links pointing to your site. Commenting anywhere with a link pointing back to your site is beneficial, but doing this within other related markets is the most powerful.
5.) Write articles and post them to article directories. This is another common and popular way to get links. Write about your niche topic and post it to article directories such as GoArticles.com and EzineArticles.com. Again there are many, so do a Google search to find them. This will increase your site’s visibility as well as traffic to your site.
When you plan for optimized link building there always must be specified and quantifiable objectives and targets. There should always be some standard measurements in order to evaluate your website results with your competitor. Quantifiable objectives mean that it can be measured easily like how much time is spent on your site and the number of visits of your web page in one day. Using Google Analytics is a popular, free, accurate and effective way to analyze your website’s statistics in depth.